Activision’s military shooter series Call of Duty is, by any entertainment industry standard, a big gun. Every year when the latest installment is published, it breaks the record for biggest entertainment launch set by the previous game. Last year, Modern Warfare 3 hit $1 billion in sales in 16 days. Over 40 million people are playing Call of Duty games online each month.
All of which means that developer Treyarch faces huge creative pressure to raise its game when it comes to advancing story, gameplay, and the scope and scale of the action on each new title. And so, for its next, most ambitious game, Call of Duty: Black Ops 2, the company makes a huge leap–into the future.
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